The Eyewitness Video Marketplace
DON'T
SHARE IT.
SELL IT.
Captured something newsworthy on your phone? Upload your video and let the world's newsrooms bid for it. You get the real market rate. We handle everything else.
US$200 – $20K+
Auction range
24 hrs
Avg. payout time.
"In 1993 I gave away a front page photo. I built Sell-It.Media so that never happens to you."
Nick Tapper, Founder · BBC · Channel 4 · TVNZ
The marketplace where eyewitnesses and newsrooms meet
Two sides. One platform.
SELLER
"I have the video."
- Upload your newsworthy video
- Newsrooms worldwide bid for it
- You get paid
We handle everything else
Join 3,400+ registered sellers
BUYER
"I need the story."
- Get exclusive eyewitness footage
- Unique auction model
- Source verified — not AI-generated
- Legal rights fully protected
Join 17,500+ registered newsrooms
What qualifies
Built for breaking news.
If you'd see it on the news, it belongs here. If it won't pass moderation, we'll tell you upfront — so you don't waste your time.
Will progress to auction
Accidents & crashes
Natural disasters & extreme weather
Protests & civil unrest
Crime & police incidents
Fires & explosions
Sporting drama & stadium incidents
Celebrity & public figure moments
Warzone & conflict footage
Terror attacks & mass casualty events
Political events & summits
Won't pass moderation
Personal & private content
Old or previously published videos
Copied, shared or bootlegged content
Opinion & editorial content
Adult or inappropriate material
AI-generated or synthetic footage
Spoofs, pranks & staged events
Low quality / unusable resolution
All submissions are reviewed by our moderation team before entering auction.
How it works
Three steps. That's it.
You upload. We handle the rest.
01
Upload your video
Record something newsworthy? Upload in minutes via web or our mobile app. Add a brief description of what happened, when, and where.
02
Newsrooms bid
The moment your video is approved, verified news organisations worldwide are alerted. They compete against each other in a real-time auction.
03
Get paid
The highest bidder wins. We handle all licensing, contracts, and payment. Your money hits your account fast. No chasing invoices.
Who's bidding on your video?
17,500+ registered newsrooms worldwide • International broadcasters • National newspapers • Digital news platforms • Wire services • Documentary producers •
Why Sell-It.Media works
Four things that make this different.
The pillars behind every auction.
Unique auction model
An auction is the only way to truly democratise eyewitness video. It ensures a level playing field where buyers compete for the right content — and sellers get a fair price. Not whatever a single newsroom decided to offer.
Guaranteed exclusivity
For the first time, media outlets can secure footage for immediate use without coordinating exclusivity contracts or checking whether it's already appeared on social media. If it's on Sell-It.Media, it hasn't gone anywhere else.
Never appeared on social media
Fast, secure processing
Our system quickly identifies viable videos and processes them for auction within minutes. Every submission is source-authenticated and checked against AI-generation signals before it reaches buyers.
Source verified — not AI-generated
Proven since 2020
We've honed our processes since our first successful auction in 2020 — delivering unique eyewitness footage of one of the defining news events of the decade to a single verified buyer. The platform works. The results prove it.
First auction: George Floyd, Minneapolis, 2020 →Pricing
What's your video worth?
Accidents & crashes
Natural disasters
Protests & unrest
Crime & police
Fires & explosions
Sporting drama
Celebrity & public figures
Warzone & conflict
Terror & mass casualty
Political events
Typical auction range
US$200 – US$20,000+
The value of your video depends on exclusivity, timing, and news significance. The auction ensures you always get the real market rate — not whatever a single newsroom decided to offer.
*Actual prices vary based on content, timing, and buyer demand.
3,400+
Registered sellers worldwide
17,500+
Verified newsrooms registered to bid
Since 2020
Proven auction track record
Explosion on fremont leaving 3 dead
North Bruce Street & East Fremont Street, Las Vegas, NV, USA
Test again. Firebase
Arrowtown, New Zealand
Recent Auction Footage on
Sell-It.Media
Real videos. Real auctions. Real money in sellers' pockets.
Tssj
Great Barrier Island, Auckland, New Zealand
Flood
Great Barrier Island, Auckland, New Zealand
"For thirty years I watched newsrooms become entirely dependent on footage from ordinary people. And for thirty years, those people were ignored, underpaid, or simply didn't know where to turn. Sell-It.Media is the answer to that broken system."
Founder · BBC · Channel 4 · TVNZ · 30 years in news
Evening Standard, July 6 1993. Nick's footage made the front page — but he received almost nothing for it. The founding moment of Sell-It.Media.
Right place. Right Time.
Get Paid.
Your video has real market value. Newsrooms are waiting to bid on it right now. Upload in minutes — the sooner you do, the more it's worth.
